Three audiences, three journeys
Clearly separated paths for developers, workshops and homeowners — each finding the message that speaks to them, not a generic catalogue.
Egy Metal
Egy Metal
A roadmap to becoming the premium digital reference in aluminium and home finishing — a presence as considered as the products themselves.
A structured conversation, designed to take us from understanding your business today to a clear, agreed path forward.
A premium Egyptian house in aluminium and home finishing — designing and producing in-house, with a project record that speaks for itself.
Three lines, one roof — each serving a distinct buyer, all anchored in the same uncompromising standard of make.
Fittings, shower cabins, and finishing items supplied to hotels, developers and contractors. A portfolio built on prestigious names — international hotel groups and large North Coast developments among them.
Materials and components for the workshops that fabricate and install aluminium systems — glass, doors, windows, frames. A trade business built on reliability and consistency.
Aluminium, shower cabins, accessories and finishing for individuals completing or renovating their homes — the same premium output, made personal.
Real products, real projects, a reputation earned on site — the parts no one can shortcut are already in place.
No website. No structured online presence. No system turning the attention you deserve into qualified conversations.
Developers, contractors, workshops and homeowners increasingly research and shortlist online — long before they ever pick up the phone.
Turn a real-world reputation into the premium digital reference of its category — and build the engine that delivers qualified leads to your sales team.
A developer, a workshop owner and a homeowner are three completely different buyers. Unified under one premium identity — but each given their own message, their own content, their own path.
Credibility & capability.
Project-led proof. Technical specifications. The signals that tell a procurement team they are dealing with a serious house. Trust is the currency.
A Reputation PlayReliability & supply.
Materials, availability, consistency. A trade buyer wants a partner who will be there next month and the month after. Substance over surface.
A Trade RelationshipInspiration & aspiration.
"See it in your home." Visual, emotional, lifestyle-led. The buyer who falls in love with a finish before they ask what it is made of.
An Aspiration PlayA bespoke, custom-built site — designed to look as premium as the products themselves, and built to do real work.
Clearly separated paths for developers, workshops and homeowners — each finding the message that speaks to them, not a generic catalogue.
Where the existing project and product photography finally works as it should — given the room, the typography and the framing it deserves.
Forms, enquiries and routing engineered into the architecture — every visit either becomes a lead, or moves the visitor closer to becoming one.
Custom design, custom build. The website itself becomes a credential, signalling the standard of the company behind it.
Every touchpoint, from a project page to a single Instagram post, recognisably part of the same house.
A premium look that travels — across the website, social, decks, packaging and showroom collateral — so the brand reads as one continuous statement.
Your projects, your products, your manufacturing story — turned into a steady stream of credibility. Less invention, more curation of what you already own.
Imagery directed to match the calibre of the work itself — not stock visuals, not improvised shots. Considered framing, considered light.
Channels treated with the same care as a physical showroom: layout, sequencing and presentation engineered for impression, not just frequency.
Paid advertising as a controlled, measurable engine — feeding qualified leads to your sales team, not replacing them.
Facebook and Instagram, the broadest qualified reach in Egypt. Visually-led campaigns for homeowners, with retargeting designed to bring serious interest back.
Project-led messaging aimed at developers, contractors and workshops — lead forms calibrated to reach decision-makers, not idle scrollers.
Attention → interest → captured lead → your sales team closes. Every step instrumented, every assumption testable.
What each lead costs. What converts. What doesn't. We shift weight toward what works — week by week, audience by audience.
Ads do not replace your sales team. They feed it qualified opportunities — and let the closers do what they already do well.
Disciplined, consistent, and unmistakably premium — on the platforms that actually move the brand forward.
Where The Brand Lives
Primary visual storefronts — the daily face of the brand for both homeowner inspiration and project-led credibility.
The B2B credibility channel — where developers, contractors and procurement teams quietly verify who they are about to deal with.
Reels and TikTok — engineered for B2C reach. Manufacturing, finishes, transformations: the moments that travel.
Content Pillars
Each phase prepares the ground for the next. Foundations first, voice second, reach third, refinement throughout.
Not promises, not numbers — but the shape of what a serious year of execution should deliver.
Before execution, a structured conversation — so the plan is shaped around your reality, not a generic template.
Which audience to grow first — finished products, raw supply, or direct-to-homeowner?
Your main goals for the next six to twelve months.
Geographic focus — Egypt only, or also export and Gulf markets?
Language — Arabic, English, or both?
Existing assets — logo, brand guidelines, domain, social accounts, project and product photography, video.
Competitors or brands you admire — and the ones you intend to beat.
How many leads your sales team can comfortably handle per month.
Your appetite for paid advertising — discussed together, separately.
How does the current marketing process go?
Your ideal timeline to go live.
Let's build a digital presence
worthy of the brand.
Egy Metal